What is importance of digital marketing strategy in Start ups?

Startups are market disruptor's that's why they are in a startup category,a great idea,innovation executed effectively can grab the market share.

Effective digital strategy is a must to grow and found on the online channel,depends whether you are a B2B or a B2C.

Plan accordingly and yes with minimum spends and max ROI,use the Viral strategy,if you have experienced the launch of GMAIL or now your very own Whatsup,Skype,Viber and yes not too miss Facebook ,linkedin or Alibaba per se.