You are conducting a product analysis in scope planning by prioritizing spoken and unspoken customer wows, wants and needs; translating these needs.

The Choice is C......................................

The approach here is "quality improvement" for customer satisfaction based on customers' perception, and their needs and wants.

Thanks for the invite.

Terms like customer's wants, needs and meeting & satisfying those needs are related to quality management. Thus I go for C - Quality function development .

now speaking customer concerns it is always a quality question so i think the option here is C. Quality function development

Option-C  Quality function development.......................................

Thanks for your invitation. In the any process for the product analysis necessity focusing on the quality of the product and service to get the Customer satisfaction. Option -C .

Option (C) Quality function development