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Should a good Marketing Strategy include clues for creative concepts?

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تم إضافة السؤال من قبل Murat Yavuz , ceo , FCB Art Group
تاريخ النشر: 2016/10/02
Duncan Robertson
من قبل Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

Certainly not.

Firstly, there is no such thing as a 'clue' for a creative concept.

Secondly, If you're hiring a creative team to come up with a concept, why on earth would you give them clues?  Why don't you just tell them what you are trying to achieve?

 

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