أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
A good public relation will definitely increase the chance of sales in your business and a bad one is a negative effect. Maintaining a bad relation with a customer will not only disappoint him/her but he/she may also spread this negative act of yours to other acquaintance. Where as a good one will do the opposite.
PR is all about managing reputation. So if your reputation is bad, do you think it will impact your business??
There is a famous proverb in Urdu/Hindi that goes ~ "Badnam hongay, tou kiya naam na hoga?" ... (Naming in bad context, will still publicise the name) ... There is no good or bad in PR ... <<< Public Relations has to be GOOD >>> ... If we look at the history of the Public Relations as a field, it has evolved from a term created by the Catholic Church in 1622, called the Congregatio de Propaganda Fide (Congregation for Propagating the Faith), or simply Propaganda. With its main activity aimed at "propagating" the Catholic faith … however the use of the term Propaganda turned negative in the WW1 and is still used as for negative or bad PR. The term “Public Relations” was created in 1900 to define the function of propagating in the positive sense. …. So if the simple philosophy can hit the name of the field… one can imagine how it can impact a business :)