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e-marketing and the role of the sales force
Hi, although every new technology could change the application of strategies, it is always a strategy matter that has the impact on the use/application of sales force. Let me give an example. In the hypothesis of a "go to market" strategy for a product which is : -simple to sell online-for which I have a few budget to invest in a sales account -that is related a lot to a home users ... etc...well, in this case (not only this of course) I would reduce the use of sales force and apply a lot on the internet. as opposite if I have for example, a "go to market" strategy for an Enterprise SW product which the customer target are big enterprise, well in this case (not only of course) the right strategy must provide the enterprise sales account specialists for sure.So, write down your exact strategy with all pros/cons make a deep analysis and then define how to apply and how select the right sales force.Regards