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This is need complete marketing strategy
don't be afraid by terms, in other words you need to define your objective and budget then act accordingly
Digital marketing tools are the best to utilize, including Google,Facebook, affiliate marketing ..etc
but type of tools that you need to use is again depend on budget and objective
For example, if you target business customers Google in most instances could act better
but, if you target end consumers then Facebook have more accurate targeting and much cheaper for you that Google as small business
Also; you can use affiliate marketing such as coupons, who can drive traffic for your websites against small percentage of selling value
well there are lot of the ways but the best way to do it is using SEO, using facebook ads and using google adwards to bring you targeting and useful buyers
