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How much does a bad review cost your business?

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تم إضافة السؤال من قبل Sarah Ali , Senior Evaluation Specialist , United Nations
تاريخ النشر: 2016/10/11
Vaiyapuri Gopalakrishnan
من قبل Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc

There's no doubt that negative online reviews discourage potential customers from buying a company's goods and/or services.  Exactly how much missed business a negative online review results in can't be determined. According to the same study, however, here's what the damage from negative reviews can cost a company in terms of missing out on potential customers.

1 negative result about your company or product: your company risks losing 22% of potential customers

3 negative results about your company or product: your company risks losing 59.2% of potential customers.

4 negative results about your company or product: risk losing 70% of potential customers.

Ali Ahmad SHRM-SCP
من قبل Ali Ahmad SHRM-SCP , Group HR Performance Manager , FAMA Holdings Group

A lot! In the worst case - it may cost you your business itself!

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