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Engagement! I stand very loyally with this suggestion. No amount of paid advertisement will help you unless you talk to your customers online. You need to make them feel special, let them feel that your page is their destination and they are most important to you.
And keep the magic alive by creative anecdotes and videos/images about your brand
Engaging or trending content will publish on right time with right # tags I think this is enough to generate the audience. you will be used some technics like encourage your friends to like or share your content.
Engage all your employees to passively recruit people to visit your page; this is a good first step. Then, cite/tag other brands or famous pages in your content that you think is relevant and beneficial to the industry.
