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Main global challenges faced in sales and marketing as follow :
1- Shrinking in the economic condition worldwide
2- decreasing in the requisition volume compare with offered
3- Increasing the competition which are not subject to General rules and regulations
4- Customer knowledge in the products & services offered with some play-games with suppliers
5- Numerous of alternatives for the a certain products and services from new players in market
6- No respect to international rule and regulations which organize the trade filed
7- Deployment the corruption in the trad field and sales with new marketing strategy applied
In order to overcome on a part of these challenges need to take the following actions:
- Trying to increase the Growth in the market share
- Create New Products & services
- Product & service Differentiation
- Approach the customer by Customer awareness Plan
- Long term Brand value to customers
- Innovation and relevant solutions submission to the customer
