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Companies sometimes conduct focus groups regarding certain topics or issues such as:
- Improving customer service
- Opinion polling regarding a certain product/service
- To get expert opinions regarding strategies
Do you believe these focus groups are useful? If not, then why?
They can save time and money compared to individual interviews
They can provide a broader range of information
They offer the opportunity to seek clarification
They provide useful material eg quotes for public relations publication and presentations.
At fewer times it may lead to some disadvantages like discussion goes into different directions , distraction and confusion can be created , obtained data becomes difficult to analysis etc....
But overall it has many advantages.
Focus group is a beneficial tool for expert opinion on certain issue, product or service to improve further or pre-launch opinion for right placement or market hit. It also create customer confidence as well as gives the impression that organization or company or brand behind the product or service has how much concern for his clients or end users even impact on their lives.
What are focus groups?
A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. During this process, the researcher either takes notes or records the vital points he or she is getting from the group. Care should be noted to select members of the group carefully for effective and authoritative responses.
customer service
A focus group is a targeted group of consumers who are brought together for an in-depth discussion on a certain topic. Businesses and organizations rely on focus groups to obtain feedback on their products and services. Focus groups can be particularly useful in:
Opinion polling
Focus Groups are effective and helpful but in certain situations they are not result oriented. So some aspects are describe in form of Advantage and Disadvantage.
ADVANTAGES OF USING FOCUS GROUPS
DISADVANTAGES OF USING FOCUS GROUPS
Focus is qualitative research done among a group of people. It is very useful because you can find more about their feelings and perceptions towards certain product / services. It could be social issued, political, environmental or even random event that has caused an issue with the public.
They do help in finding solutions to problems people no like talk about in public and the data we gather is very useful in building strategies to overcome these issues.
" Focus groups", are those , who mainly , concentrate on their work, not thinking rest of the matter, they are useful , in many ways, they think only on " Profit making " Activities" , and also, how to , take the organization , in to next level, and " Increase the value of shares of the company, in the global market".
Thank you for invitation. I agree with Mr. umair ansari & Asif Eqwal .
Thanks for inviting me for reply , so far many expert give answer ,i agree with them
Thank you for invocation.
I agree with all answers......
Focus group is a qualitative way of doing research. Focus groups are bunch of people, who are asked questions to get information on a specific topic or research.
The focus of the group is to reach out other. The main work of a marketing individual is to present to other the product of a certain company.