In current era, can marketers control the external marketing environment; that includes demographic, legal, economic and competitive variables?

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My believe the influence objecte can make some confission in the globel market such as oil, in 1975,2008 ,they control with globel market, because it's required.

Marketers need to work with the external marketing environment and the challenge is to perceive the same in advance and being ready for it. Generally marketers need to work with the external environments rather than controlling it and fine tune the product /service offering, adapting to the external environment.

Demographic, legal, economic and competitive variables arent always messurable. To make an effective markenting study is needed to know the objective market and make sure wich common variables are on the group is being studied to be sure their needs are covered. This way marketers can find the target group and effectifly apply merchardising strategies

Marketers generally cannot control the elements of the external environment. Instead, they must understand how the external environment is changing and the impact of that change on the target market. Then marketing managers can create a marketing mix to effectively meet the needs of target customers.

" I", Believe no, it is, very difficult.

Many marketplace changes occur that marketers cannot control, yet they influence what marketers do. Faced with these environmental uncertainties, marketers can respond in three basic ways

do nothing, be proactive,or react.

Thank you for asking for my opinion on this matter. I think that word "control" is too strong, especially when speaking of legal or demografic factors. Conserning these two, marketers need to carefully adapt, otherwise even the best strategy will fail to reach clients. Cultural factors, compared to first two, seem to be more flexible, but they actually aren't. Aristotelus once spoken of creating three different passages for three different cats to let them into the house. One big for the big cat, one broader for small and fat cat and one tiny for the kitten. In my opinion, that is actually what marketing strategy should do. What would please Europians- won't reach people from the East or USA. Going into more detail, one who is trying to offer a product or service should imagine to be a buyer of his offer and think of all the reasons why he would need and desire it. Need for something should represent the base, but desire operates on the next level, one where only the best companies create a field where they offer their products. Just think of Coca Cola- sugary drink, no nutritional value, bad for the health. On the other hand- fun, freedom, youth and let us not forget that Santa Clause jad a green suite prior to Coca Cola's marketers decided to make it red.

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I agree with all answers.

Whether or not we can control those variables is debatable depending on the size of the company. A lot of persuasion can occur when marketing a product because essentially that's what marketing is; persuading customers to purchase your product/service.

However, things such as demographics cannot be controlled because they're existing truths regarding the market and your target audience. As for the economical variable, it DEFINITELY cannot be controlled but it can be predicted to some point which will help a company plan around the predicted economic situation and have contingency plans in place.

For the competitive variables, it is kind of difficult to control them while keeping the infrastructure of your company, product, and service unharmed, but that doesn't mean it's impossible!

Thanks for your invitation. I am agree with experts.

Agree on experts answers. Thanks for your invitation.