Do you watch TV commercials or do you just skip/mute the channel when a commercial comes on?

It depends. If the commercial is well pitched and with great sense of delivering the message and is less than a minute then i would be watching that but if it's repetitive, i would simply skip..... 

TV commercials (Thanks for the invitation)

TV commercials are still an effective way of advertising and reaching to existing or potential customers.

We generally avoid long breaks (short break, we bear with) or change the channel and moves to some other channel as commercial comes.  We do try ignore (not every time) as commercial appears on any channel.

Although TV commercial has gone through various modification/changes as below mentioned.

Redesigned (Use of high profile person, more entertaining than to straight, colourful),  

Modernised (Special effects, digital usages, 3D)

Getting more innovative by advertisers now days, using creative angle, putting more human emotions, displaying in corner of running show, opera etc.

Using right show / popular shows. Using sports, games, live programs etc.

But with changing customer behaviour, shifting customer needs, lack of time and with advent of social media platforms is really challenging this one of the oldest conventional/traditional advertising platform.  

I do love to watch commercials that are short creative and engaging. The message should be clearly sent across and the general advertisement is build upon something relevant to the brand / service it is trying to promote.

I feel most advertisements are just put across in the media space without much thought. it is like aiming in the dark without actually knowing where/ who the target group is really located and what is the most appealing method to reach them.

I still believe TV advertisement though very expensive is the best method for me.

Yes ignore watch them often

I classify the stations that appear frequently announcements

As bad

thanks for the invitation

i watch commercial Ad to study it and analyze it and then present feedback about it

I watch every TV commercial and find our error and creative point in commercials because I am working as creative designer so important for me to see commercial for ideas which kind of peoples work with companies, I saw error many time in commercial and I am thinking how companies approved these commercial's.

Hello Team,

It depends on the commercial. A great many I skip. And, historically, that's been true of all viewers. Back then, we didn't have a literal way to mute or skip. But we were quite skilled at mentally skipping what didn't mean anything to us. 

Regards,

Saiyid

i will be watch the commercials for searching the new products markets, and analyze it to feedback.