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Procurement and Sales, both are like 2 wheels of a 2 weeler. Organisation cannot perform well if any of these wheels are not working good.
As related to an organisation, Procurement makes internal profit by getting materials or services in a lower cost , and Sales can be made with the help of these quality services and goods which are procured.
Both these factors are going in a parallel way in an organisations point of view.
The two are complementary, the increase in sales is based on a good management of the supply, in real time
Both are crucial; without sales there will be no profits; without state of art procurement over stocks will increase the overheads; out of stocks will effect the sales.