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What is sales and marketing function in a company?

Sales Means SELL what is in stocks.

Sales will come by Good Greeting, listening to customer, asking the customer for what he needs and give the customer full information, and the price with the sales offer if have.

Marketing means align with customer now and for the future.

 

Because marketing views the customer last link in business. Using the social media and All 

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تم إضافة السؤال من قبل MAHMMOD RADWAN , Visa Section , flydubai
تاريخ النشر: 2016/11/15
Muhammad Khan
من قبل Muhammad Khan , General Manager Operations , QFAWS ENGINEERING (PVT) LTD

Absolutely true....

The above definitions clearly define the concepts... 

DR MD ANWAR HOSSAIN
من قبل DR MD ANWAR HOSSAIN , Moderator , bayt.com

A sales and marketing department performs market research, develops promotional plans and manages personal selling strategies. Often, marketing is a separate function from sales. Marketing does the research and strategic communication planning, while the sales department implements selling-specific promotional strategies.

Research is used to identify the preferences of target markets. Data is used to prepare and revise solutions. Advertising, PR and selling are all used to communicate the benefits of a solution to customers. Marketing prepares collateral materials used by sales staff to persuade prospects to buy. With established customers, the marketing and sales functions work to maintain long-term loyal relationships.

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Sales and Marketing

The fact is that both complements each other . Marketing is the process of identifying, anticipating and then meeting the needs and requirements of consumers in order to make a profit. In contrast, selling involves persuading customers that your products or services provide the benefits that they are looking for.

Marketing tries to understand the customer as a generic group/ segment or persona in order to create generic value propositions and 'mass' awareness.

Sales is short-term focused. Yes they want to build long-term relationships, but they also want to close the next deal, and may be inclined to take on clients that aren't "ideal"for your business. Sales can influence how to make your product or service better/ easier/ more valuable for your customers, but they don't own making it happen.

3. Skillsets and traits are different. As a broad generalization - Marketers are usually creative and detail oriented, collaborative, good project managers, with varying levels of strategic, analytical and technical skills. Salespeople are generally competitive, charismatic, resilient, social, great communicators and relationship builders.

 

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