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It depends upon your clients product/service or the Target Audience.............
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Using data & analytics you can analyse which Ad works best for your client's product or services. An advertisement doesn't affect everyone equally so why not use different marketing campaigns?
For example, you can use Social Media to connect with a younger demographic, while you can use Newspaper Print to connect with older demographic.
Best media use for promotion
Industry, product, services, budget, potential customers, place, culture, education, available modes, gender, age and many more criteria/ situation should be taken, analysed, examined, investigated, researched before choosing best media for promotion of any product /services.
Mass media like TV, Newspapers can be used for mass marketing products with less barriers.
Niches products /services can be advertised on social media etc.
Customised products can be used through leaflets, email, phone calls, appointments etc.
We can have a great example of “Nike”. Each of us know the brand also we that it has great brand value and have deep pocket to use any media (Used also) for promotions.
Facebook, a social media used by Nike very well (they have approx. 25 millions of like on their page)
When it comes to their Facebook presence, they don’t over-emphasize the need to buy their products.
Nike’s Facebook page is a balance of new products, science, charitable initiatives, and encouragement. One way they differentiate themselves from their major competitors is by emphasizing the research and development that goes into every design. Their products are seen as the result of extensive engineering or science experiments, which evoke the idea that these items are cutting-edge and high quality.
First we analyse the brand and their target audience and how they like to create the brand image inside the customer's head.
Ex. If they want to be perceived as an online brand we proceed using social media like facebook, instagram, we create online campaigns featuring videos and creative posts on the page and create the atmosphere for customer interaction using GIFs, Questions or taking their opinions in our next step.
If they want to be perceived as an offline brand they we proceed through activations/ events. we create visually appealing material and also activities (games) for customer interaction, we may use also new technologies like Virtual Reality to attract customers to try new things and also learn the target of our campaigns.
