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Content Marketing is leading now in Dubai, What do you think Content Marketing is?
This article is a good Introduction to Content Marketing. How successful companies like John Deere or Procter & Gamble used it to build trust and loyalty among its consumer base. It also outlines a basic content marketing strategy.
The Content Marketing is an online resource for information on all things content marketing related, content marketing thusly:
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action.