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Please give actual case study names and references (year and country as well).
B2B companies need to develop and nurture their relationships with the business customer as an overall organization. There’s a greater need to take up each customer individually and assess their needs, values and expectations.
A B2B company has to manage, touch, educate and serve their customers, even during these periods of frequent lulls. B2B businesses can gain a lot from helping their customers solve important business problems, not just within the area of their services, but also beyond it.
Sustinable relationship and be responsible for society,customers and consumers ..
There are two major stratgies for B2B marketing which function well to enhance both products/service and company's reputation, Digital marketing and miss marketing. They became the most popular marketing strategies in the world. Pepsi and Coca Cola used to promote their products by using them.
In B2B scenario, we often strive to win and retain the customers which is the reason any organization is in the market. There should be a consistent effort to nurture our relationship with our customers and make them feel comfortable working with you or using your services. For me the 5 essential ingredients of B2B relationship marketing are:
In our world of B2B marketing, we are often swept up by the fervor to woo and delight our customers. You need that inspiration, there’s no denying it. What must follow, however, is a consistent effort to nurture our prospects and make them feel comfortable. To my mind, the 5 essential ingredients of B2B relationship marketing are not different from the ones you find in a relationship of love:
Work with his/her team to plan and build many-to-many relationships with the client. Create multiple sponsors/supporters within the client organization, so that the departure of a single executive will not result in termination of the commercial relationship. Together with the team, develop annual client plans. Meet periodically with the core team to review, reflect, and strategize about how to improve the relationship and serve the client. Seek client feedback on the firm’s performance. Follow up on agreed actions and ensure team members meet their commitments. Understand and articulate the client’s most critical issues and challenges
