What would be the dominant trends of digital marketing in 2017?

Video marketing will be the black horse of the year. Plain and simple, consumers like to watch videos, whether for entertainment or informational purposes, and where the consumers go, brands are sure to follow. Both Facebook and Twitter, as well as relative newbie Snapchat have invested heavily in the video marketing industry lately, making the social media platforms the best place for brands to share engaging video content to gain exposure and convert customers.

It is very clear that Mobile will continue to surge while giving continues rise to social media interaction.

• More than 50% of searches are on mobile
• 91% of Facebook usage  (Daily Active users) is on mobile
• 80% of  Facebook advertising revenue is on mobile
• 90% of mobile media time is spent in apps

Thank you for inviting me to answer.

In the digital marketing sphere it is difficult to anticipate the trends in terms of which digital media will dominate because it is the users that set the trend. However one can make some good educated guess. In my opinion the dominant trends will be as follows:

• Smartphone: There will be decline in Tablet/ PC users except in the office space.
• Smart watch and other wearable devices are on the rise.
• VR - VR buzz is the most hyped tech domain. Hotels, cars etc have VR for experience creation.
• Live video streaming
• Dedicated apps to make head way
• Video Ads:will see a dramatic increase in the coming year.
• SEM: SEM are likely to be more expensive
• Social Media dominance will continue

Paid Advertising and Mobile advertising would be quite dominant on Upcoming year.

Use of mobile gadgets and tablet devices are increase massively in past few years, every person want to shop online, Leading E commerce Brand are investing massively on Mobile advertising to attract the vast majority of customers and this trend would be carry forward in 2017 as well.