A small business of customised leather jackets for young men & women wants to use social media for promotion. Which platform do you suggest & Why ?

Use Instagram for images, Facebook for customer interactions but also consider approaching forums where people might be interested. A heavy metal forum for example since a leather jacket is a popular fashion item for fans of this music. Facebook would also help getting endorsement.

Who are they targeting? Once you know who the company is targeting then you can decide which social media platform to go for. We call it "target audiences" - demographics.

• Are they men or women or both?
• Are 18 to 24 years or 24 to 30 years old, et al?
• Where do they live?
• What jobs do they do?
• What is their financial power?
• What are their hobbies?
• et al

For me, I would go with one social media platform, I find it useless to go with all platforms and post the same stuff over and over. Instagram is at the top of this list, because of its simplicity, and clarity, and all post related to the product are visual, from models, collections, and sales posts, pricing, etc....Style is something visual, people need to see what they might buy ion the future, so all posts must have a picture on it, thus the use of instagram, and good, well balanced typography that accompanies the pics for good brandharmony.

Thank you for invitation. I think all social media are applicable that you mentioned. But it should be used situation to situation.

Thank you for the invitation

I think that Instagram is better after the last update.

Like most communications programs, the choice of platforms/media avenues boils down to how much the advertiser wants to spend. Yes, even in this digital age, the old adage of 'more the merrier' holds good. But if one was working with budget limitations and monitoring ROI/KPIs to justify spend, the top SM platforms that have been known to work exceedingly well for the fashion/clothing/food segments are snapchat & instagram. 

With an average monthly user-base of over 1.5 billion people, Facebook’s dominance has become flat out Social media advertising platforms facebook unquestionable and the company is currently towering over the competition. The social media giant possesses a larger audience than any other platform and understands the value and potential reach businesses have the opportunity to capitalize on. Facebook, simply put, is too big to ignore as a social media advertising platform.

So I suggest best option would be Facebook just for its wider base and being youth savvy.

I agree with Mr. Daniil Shilov

I agree with all the experts, nothing to add