أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
ITS IN THE AIR, :D,
More elaborated Question you ask the more detailed answer you get . BUT
Usually we use "live concept" term when the campaign is running in both TVCs or Print media.
It took me a while to understand your question :)
But a live concept is something which is run on all channels simultaneously. You could also call it an omni-channel approach.
