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Why do managers confuse between the functions of sales and marketing? And why do most of them give little importance to marketing?

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تم إضافة السؤال من قبل Dana Qaisi , Social Media Specialist , N/A
تاريخ النشر: 2016/12/05
Gargi Ojha
من قبل Gargi Ojha , Vice President , Advertising & Marketing-The Statesman Ltd

There is a very fine line between the Marketing and Sales function. Where as Marketing is the strategy, sales is the implementation of the same. Managers get confused because the companies themselves most of the time do not have clarity on the difference between the two functional areas.

Jad El Jerdy
من قبل Jad El Jerdy , Co-founder & Chief Technology Officer , Purrl Media SAL

Managers usually still rely on one entity to drive and close deals. Whereas Marketing places and executes a strategy to find the lead, warm it up and hand it over to Sales that eventually lock and close the deal. It is crucial that managers are able to differentiate between both roles.

Samik Dutta
من قبل Samik Dutta , Business Manager , Pulsar Muhendislik Turkey

This is because when there are targets to meet at the end of a fiscal quarter and more the revenue, the merrrier are the bonuses. So qick gains are given priority over long term benefits.

shivam mishra
من قبل shivam mishra , TERRITORY SALES MANAGER , Pradeshik Co-operative Dairy Federation Limited(P.C.D.F)

SALES IS THE PART OF MARKETING, MARKETING IS WIDER PROCESS

MARKETING IS ALL ABOUT CREATING VALUE FOR MONEY FOR CUSTOMERS & CAPTURING VALUE IN RETURN.

WHILE SALES IS PUSH PROCESS WHERE WE IMPLEMENT THE DEFINITE MARKETING STRATEGY

Abdurahman  AlHabsyi
من قبل Abdurahman AlHabsyi , تسويق الكتروني وتصميم , Silky net

most of small company they have wrong concept about sales and marketing 

Marketing is (how to get your customer?) 

sales is (How to convince your customer?)

 

Mariam BISHARA
من قبل Mariam BISHARA , External Communication Manager , Sanofi

Sales and marketing are 2 faces for one coin. And most of them give little importance to marketing because simply mnagers always looking for the $ sign.

Tazeem Abbas
من قبل Tazeem Abbas , Franchise Manager , ufone Franchise

There is a very fine line between the Marketing and Sales function. Where as Marketing is the strategy, sales is the implementation of the same. Managers get confused because the companies 

HARIOM SHARAN
من قبل HARIOM SHARAN , Head of Marketing , ISmile Technologies

The best way we can explain marketing and sales is, marketing involves strategies and tactics for creating demand for a product/services/brand/lead and handover to sales team then. Reduce sales cycle and cost of sales is the most important part of marketing function.

ALLWYN NORONHA
من قبل ALLWYN NORONHA , Hotel Resident Manager , Wyndham Hotels & Resorts - Ramada

Sales is a one to one experience, while Marketing is a one to many entity.

nour hossam el din
من قبل nour hossam el din , medical rep. , eldebeiky

lack of knowledge of the differnce between strategic points & tactical points 

 

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