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· Send letters to your potential clients on special events, such as Birthday, New Year, Boss’s Day etc. It may take some time and money, but the result will pay all expenditures off if everything is done thoroughly.
· Launch a selfie campaign. Ask your clients to post their photo in front of your product on a social network in exchange for a discount or something for free. It may work only with very loyal customers but still the pictures will be seen by your clients’ friends and relatives.
Companies spend millions of dollars every year searching for out of the box ideas, hires a marketing consultancy to do so too. Any person with an out of the box marketing idea will not simply share it here for free.
Good luck Mr. Farooq
emotional binding ideas... long lasting effects
Connect the product or service with a personal or emotional event.
Remember their data, and special dates( such as birthdays, anniversaries, or wishes they might have said while in contact with the company).
Offer them cards or gifts( gifts or coupons) for these events.
Offer then bonuses and rewards.
And so many others, but it depend on the product or service offered.
We cannot just talk about gifts, we're talking about the one-to-one marketing; we need to get closer to the target and treat consumers individually. We can play on the offer, for example, by sharing the customer in the creation of the offer and let him personnalize it .that make the relationship between the company and the customer more strengh and also guarantee consumer satisfaction
it is imported that first of all to gave the best and good opportunity to the client then achieve your target easily
To give service or product as like as consultant not a sales guy and 100% commitment should be followed in every deal.
Any idea depends on the objective or marketing challenge. There could be multiple possibilities of tackling a problem/objective and any idea which helps to overachieve it's objective can be out-of-the-box idea. And similarly, there are ways to attract clients depending on the market sentiments and product offerings.
The most effective out of the box ideas are the one that are engaging, fun and entertaining to clients. all of us are Savvy these days to sponsorship and we all a bit sensitive to ' hate ads' that are imposed on us, either in the form of banners, pop ups or even commercials half way through a video.
in my view, Fox USA did an amazing job promoting the second half of season 2 the Empire series. It ran a snpachat Sponsored Lens Camapign that transported them to virtual studios and engaged with the objectives of echoing the creativity and enrgy that the show delivers. The result, FOX's brand awarness withnessed an increase of 16 points and 61 millions views. it also increased tune-in intent by 8%.
The best way to design a succesful out of the box marketing ideas is to design it with consumers in mind first as opposed to imposing a technology led idea that would ultimately be rejected by viewers and would ulitmately lead to a negative brand impression.
Some of the 'out-of-the-box' ideas to attaract customers would be innovative ways of;
-incentives (special discounts, gift-packs, bonuses, vouchers etc.)
-Qualitative (packaging, standards compliance, etc.)
-Marketing-Communications ( mass, targetted, personal/word of mouth, adverts, outreaches, telephone etc.)
-After sales guarantees (waranties, follow-ups, re-assurances etc.
-Corporate social responsibility ( involvement in community development issues)
-Partnerships (customer groups/projects, shares offers etc.
-Brand equity buidling & enhancement (integration of all the above)
