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Your first job is finding the right publications and sources from which you want to achieve inbound links. You can’t post links indiscriminately, as this practice will get you flagged by Google’s Penguin algorithm. When scouting for new link sources, select only those that are:
Link building isn’t dead, and it isn’t something you should avoid entirely — after all, Google does still value external links. However, you might want to consider updating your strategy.