What are the most important difference points between the global and domestic marketing?

Question

Tareq Assfour · Answer

For the global you have to choose more generic marketing modules to maximize the chance of delivery for multi societies , as for the domestic you could be more specific and selective as understanding the market requirements and needs would be much easier in this case.

Elaph Hafis · Answer

As far as International Marketing is concerned, the main point of difference is the Taste and Culture Mix that varies from countries. The key role of a global marketing manager should be to understand the market trend and taste of the particular geography he/she is going to pitch the product/service.

The apt example for this is The Mc Maharaja Burger from McDonald which is ONLY available in India. Maharaja means "King" in Hindi and to give a local attachment, McDonalds has introduced this item in their Indian Menu

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What are the most important difference points between the global and domestic marketing?

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