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On line programatic marketing has the greatest impact as it drills into not only internet and social media behaviour of targeted consumers, it also seeks to understand lifestyle behaviour. In doing so it creates a finely tunes campaign customized for individuals
Despite the fact that from my personal point of view as a consumer and most of the surveys I have seen indicate that TV still the most Influential and effective advertising media I believe that social media its becoming dominant and powerful. But if you think about it now on twitter people leave reviews and rate everything and what about? on what’s displayed on TV so it becomes a conversation and spreads the word but that will only be effective as long as there is a powerful message that reaches the consumer.
Social media like whatsupp & facebook is the strongest media to deliver your message to larger audience.
