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Social media activities won't enhance customer equity if the activities are neither demographically segmented to meet the needs of those customers. However, when it comes brand reputation management and if and when done professionally and honestly, it can increase customer equity.
Any level of marketing activity , if done right, targetting the right audience, at the right time at the right place will add to customers and customer loyalty and eventually the customer equity as well!
When done right yes it would; good examples of this are on special interest pages; gaming and band/musician pages.
Social media activity might enhance your customer equity, if you are target the right audience on right time.
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Customer Equity refers to the customer's lifetime value/revenue. marketing activities on any digital or traditional platforms that results in revenue generation will add to the customer equity.
Therefore if your customers are on social media and as a result of your social media campaign revenue/ sale has been generated then its a good platform for you. One should also consider the cost of customer acquisition and generally CAC on social media platforms are low compared to traditional marketing platforms.
Yes, it is a very good way to enhance a business via social media marketing. Based on studies, customer equity drivers can significantly predict future sales, even after the authors control for the current sales level.
