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Business Listings can help your SEO campaign by:
1) Expanding your site visibility
2) Providing inbound links
3) Increasing website traffic
The best part about local business listings is that they are not only easy to set up, but they are also free of charge.
Adding and validating your business in local business directories can greatly help you by increasing traffic in your website, attracting more customers, reducing marketing costs and also assisting in the search engine optimization efforts.