How can we attract a new generation of readers (newspapers)?

1. Language: The newspaper/medium should communicate more in the language of the targeted consumers/readers & should communicate at their understanding levels.

2. Content: Relevant content to the targeted readers/consumers which suffice their need for a newspaper. Offering should be different/unique, must be desirable & be a part of their environment. 

3. Pricing should be tempting.

4. Availability should be hassle free.