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Can you imagine the Customer Experience in the absence of a human touch?

Lack of skills and competencies, hesitate to put ‘people’ first to operationalise the customer experience. Digital solution leads to eliminate human-touch to improve the customer experience?

Would you rather deal with a person than a digital solution and pay more for better customer service?

Is it not the best to balance the digital solutions with human ones, giving the customers the option for either type of an interaction?

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تم إضافة السؤال من قبل Heavenly J John , National Head - Aftersales for Ford , Saud Bahwan Group
تاريخ النشر: 2017/01/04
Joe Seychell
من قبل Joe Seychell , head of IT , Pinnacle Investment

In some instances I prefer the human touch. For example when buying furniture I want to sit in it and learn from staff their opinions and their input on things like colour. However - for things I "want" specifically like a known brand of electronics I prefer a digital interaction.

Juhi Dubey
من قبل Juhi Dubey , Freelance Photographer , Freelance

Customer interaction is the best way to make a rapport with the clients. If we ignore the human touch the essence of the rapport fades away. Although with the advancement of technology, we lay more emphasis on customer convenience. Both have their pros and cons associated with them. A customer delight can only be achieved when there is a sync and balance between technology and human which can be more effective to overcome disadvantages of each other and provide solutions for the customers.

Nadia Derradji
من قبل Nadia Derradji , English Teacher , TED COLLEGE

No, it is the very essence of everything.

Omar Saad Ibrahem Alhamadani
من قبل Omar Saad Ibrahem Alhamadani , Snr. HR & Finance Officer , Sarri Zawetta Company

Thanks

Actually, I can not imagine even globe invaded by machines since human who operate them , beside the feelings that machine does not include and needed from customers which they are human too

Anyways. I support the great answer and examples  which given by Mr. Fazlur 

Regards 

Emmanuel Wamweta
من قبل Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

The last paraphrase sums it up- "balancing between the two" is always the best alternative in this case. Electronic service has its own advantages & shortcoming just human-touch has its own advantages & shortcomings as well. Therefore a simultaneous combination of two makes it better & delightful customer service experience. Thanx for the invitation

Md Fazlur Rahman
من قبل Md Fazlur Rahman , Procurement Specialist , Engineering and Planning Consultants Ltd

For Customer Service human touch is necessary whether you see or not

Digital solution has come as a way of innovation and also to address the shortage of labour  or high labor cost.  For example coffee or soft drink dispenser, you insert coin and then you get the desired things. In this case human touch is also there i.e. the human has to put water, sugar, milk in the dispenser at regular interval. 

Sabih Anjum
من قبل Sabih Anjum , Document Controller , SPML

In the absence of a human touch, customer experience relies heavily on automated systems, AI-driven interactions, and self-service options, potentially sacrificing emotional connection and personalized assistance but often prioritizing efficiency and accessibility in transactions and support processes.

Anu  Mishra
من قبل Anu Mishra , Customer Support & Administrator Coordinator , Vivid Computer Training, Dubai, UAE

What do you mean by absence of human touch??

FATMA  Tayari
من قبل FATMA Tayari , CommunicaTion Advisor , German Cooperation / GIZ

n the absence of a human touch, the customer experience would rely heavily on technology and automation. While this can offer efficiency and consistency, it also poses challenges in creating a personalized and empathetic experience

Mohammed Hammo
من قبل Mohammed Hammo , Business Director , MH for Engineering & Management

magining customer experience without a human touch is like envisioning a stage play without actors – the script might be compelling, the sets elaborate, but the magic often lies in the live interaction and emotional connection. While technology undeniably automates and streamlines many aspects of CX, a complete absence of the human touch presents both opportunities and challenges:

Opportunities:

  • 24/7 accessibility: Chatbots, virtual assistants, and AI-powered interfaces provide round-the-clock support, catering to customers whenever and wherever they need it.
  • Hyper-personalization: Data analysis and machine learning can tailor experiences to individual preferences and past interactions, offering highly relevant recommendations and targeted solutions.
  • Frictionless interactions: Automated processes like self-service portals and voice commands eliminate wait times and simplify tasks, increasing efficiency and convenience.
  • Global reach: Language translation tools and AI-powered communication bridges can break down linguistic barriers, opening up access to new markets and customer segments.

Challenges:

  • Emotional disconnect: The absence of human warmth and empathy can leave customers feeling isolated and dissatisfied, especially in emotionally charged situations.
  • Lack of nuance: AI struggles to understand the subtle cues and complexities of human communication, potentially leading to misinterpretations and frustrations.
  • Ethical considerations: Bias in algorithms and the potential for AI misuse raise concerns about privacy, fairness, and transparency in automated interactions.
  • Job displacement: Increased automation might lead to job losses in customer service and related sectors, requiring human-centric solutions to manage workforce transitions.

The Future of Customer Experience:

The ideal future of CX won't lie in eliminating the human touch altogether, but rather in striking a harmonious balance between automation and human interaction. Here's how:

  • Augmenting humans with technology: AI can empower customer service agents with data insights, real-time analytics, and automated tasks, allowing them to focus on complex inquiries and personalized interactions.
  • Building trust and transparency: Explainable AI and clear communication about how technology is used can alleviate concerns and build trust with customers.
  • Prioritizing human interaction for high-touch moments: For emotionally charged situations or complex issues, human involvement remains crucial to offer empathy, understanding, and personalized solutions.
  • Investing in human skills: Equipping customer service professionals with emotional intelligence, active listening, and communication skills will enable them to excel in human-centered interactions.

Ultimately, the key to exceptional customer experience in the digital age lies not in replacing human interaction, but in leveraging technology to its fullest potential while staying true to the core values of empathy, personalization, and trust. By striking this balance, businesses can create a future of CX that is both efficient and emotionally resonant, leaving customers feeling valued, understood, and connected.

Princess M Moyo
من قبل Princess M Moyo , Client Service Executive , Ebla Star DMCC

The preference often depends on the context and the individual’s priorities. Foe example for complex issues like medical consultation, financial advice, meeting inperson would the best thing to do hence people are often willing to pay a premium for the assurance, empathy a human can provide.

On the other hand  when a task is straightforward and can be efficiently handled by a digital solution for instance tracking orders, booking flights ...many will choose convenience and speed leading to less interest in paying extra for human interaction.

In general, a customer's willingness to pay extra for superior customer service and their preference for digital solutions or human engagement depend on the type of service, their personal tastes, and the relative importance of convenience and cost against human interaction.

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