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Follow these below listed tips to hire right SEO consultant/firm
1. Decide what you need - Setting clear goals
2. Get multiple consultations, but keep it secret -Getting multiple bids
3. Get case studies and references- Examining predictors of the future
4. Make the firm/Consultant tell you stories- Listening to stories
Few important points need to be considered when recruiting SEO Consultant
1- Passion for SEO (Changing with the time) - SEO is changing with the time, candidate must have passion to learn and adapt the changes.
2- Technical Skills (Technical issues identification) - There could be technical issues might occur on the website which should be handle by SEO as an expert
3- Marketing Skills (Market product/services) - Link Building, Keyword Analysis, Competitor Analysis, Content Analysis, Strategy to market the campaign etc. are all included in marketing skills for an SEO.
These are the initial skills might needed while recruiting.
Thank you for inviting me.
When deciding to hire an SEO professional, there are two aspects to this job technical and marketing and the later is generally overlooked by many recruiters.
The dual function of SEOs :
Technical skills
In SEO back-end there is a lot of coding and technical aspects. So to do this you will definitely need to hire skilled hands.
Marketing skills
In the SEO front end, it has a lot to do with understanding your customers, the buying behavior, competitor analysis, data analysis, user experience understanding, customer journey, funnel management etc.
A SEO consultant should have strategic, analytic and tactical skills. This is where you need a seasoned marketer with very sound SEO working knowledge.
You may rank in the top5 search results but don't see much conversions, low repeat visits, lower number of page views or lesser time send etc. this is because the SEO technical is great but the marketing aspect is not.
If in doubt, hire a Marketer with SEO skills, you can always outsource the coding but not your vision.
from university
hold Doctorate
Same like all key positions - by headhunting..............
Thanks for invitation
1- Determine requirements and expected results
2- Market research
3- List top 10
4- Held meetings with them
5- getting offers
6- Select
When hiring key employees, there are only two qualities to look for - passion and competence. Almost everything else can be bought by the yard!
If I have understood your questions, I will first of all want to reiterate that there is a difference between a consultant and an employee.
However, when it comes to recruiting SEOconsultants, there are recruitment and freelancing websites for that purpose. Sometimes through word of mouth, recruiters might contact consultants directly to find out if the he/she is looking for more consultancy related work.