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Competitive advantage is based on
Now to fix the competitive advantage, we need to fix the above from several angles like
Your competitive advantage is what makes your product better than what is currently available. A competitive advantage may be utilization of a new manufacturing technique, or a unique distribution concept, or a patented technology.If you are having a competitive advantage you ought not to loose it to competition.
This is what makes you to stand apart from the crowd,do more research within the organization and even outside it and try to find who is responsible for letting it go to competition.It may be one of your employees or could be a nexus who is sharing the vital info.
Companies lose their competitive advantage for a number of reasons, and there is no single pointed answer, only clue: people are the answer to everything, and management more than anyone else.
Strong vision, strong team and passion is pre requisite
Companies should look for the product/ services the customer would like to have (not what we produce and then go to market for selling - Quoted by Steve Jobs).
CO. should be able to provide value to the money spent
Co. shud go with the time, technology
believing in team and converting liability into assets
Look for strategies for getting continued and flourishing business from Loyal and long term customers
Diversion and integration of business as a continued process
Allow and motivate people to think out of box, free environment and culture. They can give you miracles.
because they didn't care about service after sale
Leader ship
Product Range
Customer Focus
Mission, Values, Vision, Strategy and Balance Scorecard!!!
Too low P,r employees;disabled to promote the company to customers.
Dans un environnement très concurrentiel, l'organisation assure sa survie par sa capacité à s'adapter (flexibilité), mais aussi à faire face à la concurrence (compétitivité). On dit alors que, pour être compétitive, l'organisation doit développer des avantages concurrentiels par rapport aux autres.
The measures that we have to take to fix them are:
1)Focus on customers. Conduct double blind market research to find out what truly matters to customers about the product or service provided – make sure to understand what customer value
2) Focus on what to do best – better than any of new (and current) competitors.
3)No matter what internal changes happen to a company, continuing to conduct market research is one of the best ways to weather the changes. If a company decides to pursue a new target market, or if new company leadership wants to completely change the focus of the company, then the leaders need to ensure that those changes are supported by market research. This is an important way to ensure that consumers and target market value the things that are selling. Don’t make a shift unless to know the shift is something the consumers will value.