Are the premium packages offered by many web portals important compared to the free of cost actions?

Thank you Rini,

But I am not sure that i understand this question. Premium packages are definitely important as they provide a totally different value for money for premium customers. You want me to compare the importance of premium packages with free cost actions?

Because the comparison can be drawn between the

1) premium packages and free cost packages;

2) importance of premium and free cost options

3) premium 'actions' with free cost 'actions'.

Please guide :)