Marketing of persuasion- what does that mean?

Creating a need where there is none: Some of the examples i can think of.

Every time Apple launches a new iPhone: It creates a persuasion to by the latter phone by telling the market its the greatest iPhone ever and gives some stats how much faster better the phone is compared to the last iPhone and from the time iPhone was every launched. Do i need a new iPhone - No not really but Apple has made me feel my current smartphone is inferior to its latest offering. 

Real Estate Marketing: When targeting HNI (High Net-worth Individuals) who already maybe home owners or others who are serial real-estate investors always persuades the property proposition how it will appreciate compare to your current real estate portfolio. Persuasive marketing where creation of unwanted demand takes place.

 

Credit Card companies: you need to take a look at what our card is offering your existing credit card does not com closed to ours even if you have a credit card from the same bank marketing that persuasion of another one will make you a more loyal customer to our bank/ credit card company & eventually credit card debt 

Thank you for the invitation.

Persuasion marketing applies what we know about human psychology to develop techniques to market products or services. In this case, it specifically applies to the promotions aspect of the marketing mix, and builds on a customer's impulsive behavior to lead them to purchase.

 

Persuasion marketing definition. Persuasion is an approach to designing websites and web services which puts the emphasis on designing the site and messaging to achieving the commercial objectives of the site. It is based on understanding user motivations and psychology and then developing the site to influence users

Is marketing of persuasion a pull or push strategy? 

I do not like that aspect of marketing because it is a push strategy practised before the 21st century when the emphasis is only on the product and not on customers needs. but currently the emphasis is on finding needs and making products to satisfy them. Your question simply means making products without making research on consumers needs and then using marketing mix to persuad them to buy.

Persuasion marketing relates to the persuasive techniques used by marketers, usually in promotion part of marketing mix, in direct and internet marketing, in order to influence customers subconscious decision on buying. It's part of the consumer phychology...Marketer leads a buyer with these techniques to the purchase decision.

Thank you for your invitation. I support my colleagues answer & looking forward to new answer.