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How can we apply behavioural economics to marketing?

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تاريخ النشر: 2017/01/23
abderrahmane bacha
من قبل abderrahmane bacha , Country Manager , COMECA GROUP

Nowaday we have to take care about both economy and political situation of a country, region or area to lead marketing actions as well.

We can not promote or propose and plan a marketing compaign whereas the economic situation is not favorable for.

Ahmed Alzahrani
من قبل Ahmed Alzahrani , Senior Advisor , Capital Market Authority

Actually markeintg used many of Behavioral Economic tools and methods long before there was even economy (sometimes intutively and sometime purposely ) but without having a framework or theory for it ( placing a product in front buyers or kids to attrackt them to buy is a classic nudge example ). marketing and BE is well connected and we can apply many of the BE toold ( for example Nudge, chocice archetecture, simplied information ) to infuleunce customer attention and make them buy our product and service  ( one very common  example :  make default choice is automated subscription and cancelation is an effort on the customer side ) but of course it should ethical marketing 

Ali Rajab
من قبل Ali Rajab , System Analyst & Programmer , .

When a specific product or long-term service is needed for an economical way of marketing it

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