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it helps you to define your marketing options in terms of .?
The modern Digital Marketer uses well-established strategic framework of the marketing mix, in order it form their digital marketing strategy.
The marketing mix of4ps was initially suggested by Jerome McGarthy in. The4ps have since been extended to7ps.
Product (Quality Image, Branding)
Promotion (Marketing communication, personal promotion, sales promotion, PR)
Price (Positioning, list, discounts,credit, payment)
Place (Trade channels, sales report)
People (Recruitment, culture, training & skills)
Process (Customer focus, IT_support, Designs, Research)
Physical Evidence (Product packaging, online experience)
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"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy.
The 4Ps are:
product. place. promotion. price.
Product, Price, Placement and Promotion are the fundamentals of the Marketing Mix's Ps. But lately, updates have been made to this and People, Processes and physical environment been added to the list :)
Some good direct answers here but i suggest it would have been nice for someone to point why these 4 PS are considered crucial in a marketing mix.
So in a nutshell, the four ps helps in meeting consumer needs effectively. When starting in business or amplifying your business, you have think about your customers before anything.
Product
Price
Place
Promotion
the extra 3Ps for the 7Ps
Process
People
Physical enviroment
