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What would be the best marketing idea you have ever seen in the Gulf region?

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تم إضافة السؤال من قبل Karym Bentebbal , Open for an opportunity to bring onboard a wealth of experience and a positive attitude , Private Company
تاريخ النشر: 2017/01/31
Jiries Qandah
من قبل Jiries Qandah , Sales and Business Development Manager , TrinityHT

Because of multinationals customers, different needs and interest, 

Face to face meetings is more effective.

Planing for meetings with groups in the same culture.

Usman khan
من قبل Usman khan , Resource Mobilization Manager , Ghazali Education Trust

Advertising through bolly wood stars

Karym Bentebbal
من قبل Karym Bentebbal , Open for an opportunity to bring onboard a wealth of experience and a positive attitude , Private Company

I think the Gulf region is very interesting in a sens that marketing, hence brand communication, reflects the social and ethnic structure of the society. Messages should address the needs of customers from various ethnical background which makes the marketer job more challenging ( various target audience within a pound of cultural diversity) and thus more rewarding. I participated a while back in a brand image campaign for Aramco in KSA and I found that cultural codes and somehow some constraints in the coding-decoding concepts got me close to understanding my target audience. This resulted in genuine advertisements because the exercice led us very near to the heart of people. And this is what they liked.

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