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What is a digital marketing strategy?

different view on the subject can lead to understanding different business models

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تم إضافة السؤال من قبل Karym Bentebbal , Open for an opportunity to bring onboard a wealth of experience and a positive attitude , Private Company
تاريخ النشر: 2017/02/07
Stanley Mathew Mbiydzenyuy
من قبل Stanley Mathew Mbiydzenyuy , SEO and digital marketing Director , SEO Elites Ltd

A digital marketing strategy is a method or plan of action designed in tandem with company goals and objectives with a focus to bring such goals to fruition through goals achievements. A well-developed strategy will help you to make the right decisions to help your business or company to success as such strategies will provide a framework that gives a step by step approach to follow to make sure you are doing the right thing outline within such a document with regards to activities and implementation.

 

This is where SOSTAC comes into play as it helps with a planning approach. With SOSTAC comes the opportunity to review your manpower and technological assets in place to help your company to successfully manage every digital touchpoint.

 

To developed a succinct digital marketing strategy, you will need to put the customer at the forefront of everything you do which means;

  • Identifying who your customers
  • Where your customer is
  • How are you going to reach this customer
  • What is it your customer is looking for that you want to address or provide

With a digital marketing strategy development comes the following;

  • Primary research
  • Qualitative research
  • Quantitative research
  • competitor research
  • Market research
  • Budgets for acquisition, retention, conversion, growth and services
  • Target channels
  • Branding and brand voice
  • Integrated communications

This is just a basic approach. I hope this become helpful to you and or to someone else.

Farooq Ahmed
من قبل Farooq Ahmed , Senior SEO Manager , Data Ladder

It depends on the business model you are following. Below are the points digital marketing strategist can follow generally. You can make a digital marketing strategy, what data you have and how you can move to next step with current data. Also strategy depends on organisational goals and targets.

User research

User journeys

User personas 

Content audits

Information architecture 

Usability analysis

User experience design

Frontend development

Content management systems

Digital asset management systems

Content delivery networks 

Marketing automation 

A/B testing

Content personalisation

Search engine optimisation 

Content marketing

Analytics 

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