How important is S.W.O.T analysis?

It helps to understand the internal and the external environmental situation f an organization. Here's a good website covering SWOT analysis of major companies: www.swotandpestle.com

As the company operate and interact with external environment, and due to the high competition and fast changeable markets and customer taste, so in order to compete, gain competitive advantage and sustain this advantage, you need to know what is the opportunities exist in the external environment as well as your strengths, which will help you to take this opportunity and improve your weaknesses, and protect your business against any threats

It is very important in order to evaluate your current situation , to generate soluions .

SWOT refers to strengths, weaknesses, opportunities and threats. SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company's future performance. The company's strengths and weaknesses are the internal factors.