How do you create products that appeal to customers?

Consumers don’t want products, consumers want life-enhancing solutions.  Creating relevant solutions requires a 360 degree focus on the consumer.  Identify an unmet market need.  Engineer a consumer-focused solution.  Develop a digital marketing strategy that communicates the solution (as the primary message with product-specific information as the secondary message) to the correct segments.  Map your customer journey, develop product personas and marketing personas and engage the consumer by making them a part of the solution.