What's your vote for Facebook ? Is it good to target customers ?

1.19 Billion users are there in Facebook!

Need I say more?

See, Facebook is not just free, but it also provides access to millions of target audience that can be converted into potential customers. You only need to implement smart marketing strategies that can lead to increased sales and profits for your business.

Every business needs maximum reach to people and with Facebook you can achieve all these with the minimum effort than any other medium. 

Salaam Hamza. I am afraid I will have to skirt the direct question and answer this by saying: No digital advertising professional should play favorites when it comes to what's best for you/your needs/your budget and your target. Your choice of a likely platform to advertise on will and MUST be determined by what are you selling and where does your target live? As the old adage goes - 'Fish where the fish are.' Facebook advertising is simple, easy to place and overall great for smaller (everyday) budgets - better controlled spending and frequent platform reports to help you make your communication more acute. But then so are some other available platforms. So we come back to the base - what are we selling and who is the potential buyer?? That is the final deal. 

No doubt Facebook is the platform to be for any B2C organization. Facebook is great for segmenting and targeting exactly the consumers you are after. But when it comes to engagement with your content look rather somewhere else because Face-bookers' focus and attention span is limited by the media's purpose. So I guess the answer that everyone would agree with is it depends on many parameters that could lead to a successful campaign. Social media have their cons and pros and integration of various platforms' capabilities should be a response to a strategic marketing approach. 

Definitely yes and I will give face 7/10 when it comes to social media marketing. However, you will need a strategy, tactics and a good budget

Thank you. Face book is dust been or comet of latrine.

Thank you for inviting me.

I do agree with Sunny Rizvi, that marketers should never play favorite with choice of media. A marketers favorite media is the one that has maximum number of eyeballs of his target audience at the least  cost.

Your choice of media must totally depend on

where are your target consumers

Cost of Customer Acquisition

ROI on Marketing

It is the most used social media. With having more than 1 Billion profiles globally, it gives us a great platform to target our audience. so definitely it is 5 of 5.

Frankly speaking it’s indispensable now days.  A Marketing Manager cannot skip Facebook and should not skip it.

Whatever the products/services a company produces at any scale, Facebook can be customised/used accordingly.

The best part of it, any type of business can use Facebook as per requirement, budget and convenience.

Actually, it can be used by a small shop/restaurant on certain street with almost zero marketing budget and just needed a little bit creativity and awareness

Yes but depends if your audience are buying on this platform.