What is meant by Goodwill? Explain with an example.

Thanks for invitation,

"Goodwill", can be precisely define as an intangible asset that may be arises from acquisition of one company by another for a premium value.

Examples  for that, the company's brand name, property 's technology, Clients' relationship, .....

Goodwill is created when one company acquires another for a price higher than the fair market value of its assets; for instance, if Company A acquires Company B for more than the fair value of Company B's assets and debts, the amount left over is listed on Company A's balance sheet as goodwill.

The value of a company's brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill.