Do you turn a blind eye when a top player and profit maker for the company breaks the company’s values/ethics?

Thanks 

Yes, may be in some situations not all, may be when s-he arrive on 8:10 not 8:00, when forget put his - her finger print, ...

But not important situation, to be easy with your employees sometime is not a weakness!..... that will help you to ask them for more tasks 

Ethics and values are aspects of success. They help you to establish a successful business. Turning an eye does not help, it might damage your credibility. So, I believe you should fire a customer who does that.