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Assuming you have an e-commerce platform, what metrics are of utmost important in your Google Analytics and why?
Important Metrics for eCommerce Business are as follows:
Conversion Rate - This metric shows percentage of visitors who convert.
Average Order Value - Each time visitors convert they pay. AOV measures average customer spend per conversion or average basket value (size) per order.
Shopping Cart Abandon Rate - This metric measures percentage of visitors who abandon cart, who don’t go from point A through D
Revenue per Visitor - Revenue Per Visitor shows you average revenue each visitor is generating for your business over a period of time.
These are the few metrics that need to consider in eCommerce Business.
