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Most importantly the campaign has objectives to be reached hence success can be achieve only when these objectives have been set, along with measure indicators. As a short example, the marketer's goal is to drive visit on the new product's web page and then engage consumers with relevant content to learn about it and eventually place an order online or via a toll free number.
This example has three set objectives and they have been quantified as such: augment traffic on web site by 25% on week 1, drive visit to product web page from website main page from 0 to 1000 for every 10000 visitors, drive visitors inquiries and order using 1-800 number from 0 to 100 on day 1.
It will then be easy for the marketer to monitor and assess the campaign's success based on clearly defines indicators that were set beforehand. Analytics today can be very precious in digital marketing but the same is true for traditional marketing or any type of marketing project as long as objectives to be measured are measurable.
