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In the art of negotiation, what is BATNA?

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تم إضافة السؤال من قبل Muwaffaq NoufaL , Business Executive Manager , CBU Indu. &trade Co
تاريخ النشر: 2017/03/13
Arif Mahmood
من قبل Arif Mahmood , Procurement Manager / Supply Chain Manager , Safety Assets Establishment for Trading & Contracting, www.safetyassets.net

Thanks for the invitation.

BATNA protects to a negotiator from accepting an agreement that is highly un-favorable and without any good interests. This can be defined as a better option outside the negotiation. 

A negotiator's  stronger BATNA means  his stronger strength by having the attractive alternative in case if he cannot reach to an acceptable agreement. 

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