ابدأ بالتواصل مع الأشخاص وتبادل معارفك المهنية

أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.

متابعة

How Do Private Label Products Impact The Consumer Shopping Experience?

user-image
تم إضافة السؤال من قبل Shukri Ibrahim , Administration Officer , Rezayat Company Ltd
تاريخ النشر: 2017/03/14
Ashraf E. Mahmoud (PhD)
من قبل Ashraf E. Mahmoud (PhD) , University Lecturer, Freelancer Consultant and Trainer for Int'l Business & Banking TF. , FreeLancer

Thanks for invitation,

Private Label Products: are typically those manufactured or provided by one company for offer under another company's brand, and are available now-a-days in a very wide range in all types of industries which produce goods or services.

The following  are some various advantages for the retailers to use private-label brands:

  1. Control over product or service pricing
  2. Marketing independence
  3. A personalized image (and higher customer loyalty)
  4. Higher control of production, marketing, distribution and profits
  5. Personalized inputs such as logos and taglines
  6. Changing customer preferences

المزيد من الأسئلة المماثلة