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I never spend my time for social media during the working hours.
it takes 4-5 hours daily and it doesn't affect my performance because I use social media to develop my knowledge in my field of nutrition
approx 1hour in day time and around 1.5 hour night time (Specially searching for the things whats new)
Between 30 - 45 minutes everyday ! I only take social media as a positive guideline like a broad news channel, seeing how other minds across the globe connect. There is always a bridge that can be connected and noticed by social media which includes cultures, traditions, mentality and most of the times the responsive behaviour of the individuals.
Due to the fact that I work in this field, it takes the majority of my time and it is important to always be engaged in social media especially if you aim to get as much coverage as possible.