What are the needed qualifications for a PR executive/manager?

On the whole, first experience then efficiency and qualification

Must be creative and flexible. Demonstrate superior communication, presentation and negotiation skills. Articulate and presentable with an open mindset. Organized , time planning and result oriented

Know exactly what to be said when and how

and also strong media relation with major media personals.

support you and try shifting inside current organization

good listener and problem solver

• Bachelors’ degree in communications/PR /Marketing 
• Excellent written and verbal communication skills 
• Flexible, decision-maker, positive, multi-tasked, self-motivated, strong initiative.
• work flexible hours and days
• Strong computer literacy, especially with Word, Outlook, PowerPoint, Excel