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متابعة

What are the economic factors that influence marketing activities of a firm?

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تم إضافة السؤال من قبل Cliffe Muturi
تاريخ النشر: 2017/03/17
ahmed mohamed
من قبل ahmed mohamed , Senior administration officer , multi taxi company&l Prestige International General Trading & Contracting L.L.C

The economy always has an impact on marketing--whether it is weak or strong. Interestingly, marketers may be affected positively or negatively by a strong or weak economy. Making lemons out of lemonade can benefit certain types of businesses in a weak economy--a strong economy can be negative for others. The bottom line: it pays to understand the market and the effect the economy will have on them.

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