Can the company's current and past data be useful in determining the company's strategy ? is there a software which can represent this visually ?

All the data in company reports in determining the policies of the company in addition to the reality of the market and the variables that occur in it must affect the company's policy to keep up with the changes on the ground. 

As for the software, which helps to make decisions according to the analysis of the data, they are many and facilitate the process of decision-aking speed according to the data available, as well as when they are given the data comparison between past and present, as well as expectations on the ground